Proceive at a Glance
Proceive is a premium range of supplements designed to support fertility, pregnancy and reproductive health through targeted nutrition.
Founded in 2017, Proceive was created to offer a more comprehensive alternative to standard multivitamins and complex supplement routines.
Today the range includes tailored formulations for men and women at different stages of trying to conceive, as well as targeted pregnancy support.
The formulations combine vitamins, minerals, antioxidants and amino acids associated with reproductive health, delivered at meaningful levels and designed to simplify supplementation for couples.
Proceive Pure Myo-Inositol launched to provide targeted support for women trying to conceive. Proceive expanded into the USA and UAE, bringing our formulations to new international markets. The brand also celebrated winning its 30th industry award.
Our formulations were further refined with the release of the sixth iteration of the Proceive range.
Proceive Every Mum launched to support the nutritional needs of busy mothers. Proceive was named the fastest growing fertility supplement brand in the UK(Nielsen).We also appointed our first distributor in Asia.
We launched Proceive Breastfeeding to support mothers after birth. Our first non-English packaging was introduced as the brand expanded internationally.
The Proceive Pregnancy range launched, extending our nutritional support from conception into pregnancy.
We upgraded our formulations to include methylfolate, the bioavailable form of folate. Proceive also received its 10th industry award for innovation in fertility nutrition.
Proceive became available internationally for the first time, launching in Cyprus.
Proceive expanded into the UK and launched nationwide with Boots and Holland & Barrett.
Proceive was founded in Ireland to provide more advanced nutritional support for people trying to conceive.
Why we Created Proceive
When Proceive launched in 2017, fertility supplements were not a clearly defined category.
Couples who wanted nutritional support while trying to conceive typically relied on either a generic multivitamin or a combination of individual supplements.
Multivitamins were designed for general health and often contained relatively low levels of nutrients, while single ingredients required individuals to build complex supplement routines themselves.
The idea for Proceive came after our founder, Graham Stafford, saw two close friends navigating fertility treatment and the fragmented nutritional advice that often accompanies it.
Supplements were being recommended individually – CoQ10, zinc, folate, omega 3 and others – requiring people to manage multiple products every day. We believed there should be a better solution.
Working with a team of nutritionists and researchers, we set out to develop a comprehensive all-in-one supplement specifically designed to support fertility.
Through the research it became clear that fertility nutrition is not one-size-fits-all. Men and women have different nutritional needs, and age can influence the levels required.
This led to the development of a range of formulations tailored to different needs, including products designed specifically for men and women at different stages of trying to conceive.
Our Formulation Philosophy
From the beginning, we designed Proceive differently from standard multivitamins.
Most supplements are created for general wellbeing. Proceive was developed specifically to support fertility and pregnancy through targeted nutrition.
Each formulation combines vitamins, minerals, antioxidants and amino acids associated with reproductive health. Our aim is not simply to include many ingredients, but to include the right nutrients at levels that matter.
Another important principle is simplicity. Instead of managing multiple individual supplements, Proceive provides comprehensive nutritional support in a single product.
This approach helps reduce the complexity and uncertainty couples often face when trying to build their own supplement regime.
The Proceive Difference
Every Proceive formulation is built around a number of core principles.
Science-led Development
We never settle, our formulations are built using the latest available scientific evidence and are reviewed every 18 months as new research emerges. For example, in 2020 we transitioned from folic acid to methylfolate, becoming one of the first fertility brands to adopt this more bioavailable form of folate. Today, our products are in their 7thiteration, each one strengthened by the latest advances in nutritional science.
Comprehensive Formulations at Meaningful Levels
Our all‑in‑one formulations bring together key vitamins, minerals, antioxidants and amino acids linked to reproductive health. Every nutrient is included at meaningful, evidence‑based levels to support fertility, not just everyday maintenance, so you can feel confident you’re getting complete, targeted support in one product.
Tailored Solutions
The Proceive range is designed to support your specific nutritional needs at every stage of your fertility journey. Whether you’re preparing for pregnancy or looking for more advanced support, each formulation provides the right balance of nutrients designed to help your body perform at its best at every stage.
Simply Active Nutrition
We focus on what matters: effective, science-backed nutrients without unnecessary fillers, binders or preservatives. Each product contains only active ingredients chosen for quality and impact, making it easier for your body to absorb what it needs. The Proceive vitamin range is also certified Vegan.
The People Behind Proceive
Proceive was created by people who believed fertility nutrition could be done better.
The brand was founded by Graham Stafford, who brought together a team of nutritionists and researchers to develop formulations specifically designed to support fertility and pregnancy.
Graham Stafford
Graham founded Proceive in 2017 after seeing close friends navigating fertility treatment and the fragmented nutritional advice that often accompanies it.
With more than 20 years’ experience in consumer healthcare, he brought together nutrition experts and researchers to develop a more comprehensive approach to fertility supplementation.
Suzanne Acton
Suzanne leads the strategic development of Proceive and works closely with the product development team to ensure the science behind the formulations is communicated clearly and responsibly. She has spent her career building health and nutrition brands grounded in evidence, transparency and consumer trust.
Together, the team behind Proceive shares a common focus: delivering formulations that are scientifically robust, responsibly developed and genuinely helpful for couples at an important moment in their lives.
Aidan Rice
Aidan leads operations at Proceive, bringing more than 30 years’ experience across operations, quality and management within the FMCG industry. He works closely with manufacturing and product development partners to ensure every Proceive formulation is produced to the highest standards of quality, consistency and compliance.
With extensive experience overseeing operational processes and quality systems, Aidan plays a key role in supporting the integrity of the Proceive range helping to ensure products are developed responsibly and delivered with the care and attention couples expect at an important stage in their lives.
Sharon Bennett
Sharon joined the team in 2020 following senior finance roles across FMCG multinational and sales & distribution businesses, including Unilever, Nestlé, and Stafford Lynch. As Head of Finance, she leads the finance and operations functions, bringing extensive commercial, financial, and business process expertise to the business.
With deep experience across operational finance and strategic planning, Sharon plays a key role in supporting the continued growth of Proceive, helping ensure the business operates with strong commercial awareness, financial discipline, and operational excellence.
Proceive’s Growth
Since launching in 2017, Proceive has grown rapidly and is now the fastest growing fertility supplement brand in the UK (Nielsen data 2023) and the number 1 fertility supplement brand in the Irish pharmacy market based on RSP (IQVIA 2026).
The range is available internationally and continues to expand as awareness of fertility nutrition grows.
We work closely with healthcare professionals and fertility clinics to support education around reproductive health and the role nutrition can play in supporting fertility and pregnancy.
We are also committed to advancing research in fertility nutrition, with clinical studies underway to further explore the role of targeted nutritional support in reproductive health.
Our Commitments
We are a proud partner of Fertility Network UK, supporting the work they do to provide information and community for people navigating fertility challenges.
Proceive is currently progressing through B Corp certification, reflecting a broader commitment to responsible business practices and long-term positive impact.
Our Proceive vitamin products are Certified Vegan, and the company is a Guaranteed Irish member, recognising its Irish roots and contribution to local enterprise.
Supporting You When it Matters Most
If you are trying to conceive, you want to know you are doing everything you reasonably can to support your health.
Our role is to make that part simpler, by providing carefully developed formulations grounded in science and designed to support fertility and pregnancy when it matters most.
