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Website Terms & Conditions


About These Terms

Welcome to Proceive.com ("the Website"), owned and operated by Affirm Health Ltd.
These Website Terms & Conditions ("Terms") govern your access to and use of the Website, including any purchases made through our online store. By accessing or using the Website, you confirm that you have read, understood and agree to be bound by these Terms.
These Terms should be read alongside our:

  • Privacy Policy
  • Cookie Policy
  • Accessibility Statement
  • Shipping Policy
  • Returns Policy
  • Subscribe & Save Terms (where applicable)

Each of these policies forms an important part of your relationship with us and explains how we operate specific aspects of the Website and our services.
If you do not agree to these Terms, please do not use the Website or place an order through Proceive.com.
Nothing in these Terms affects your statutory rights as a consumer.

About Affirm Health Ltd

Proceive.com is owned and operated by Affirm Health Ltd. Affirm Health Ltd is a company registered in Ireland under company registration number 591233.

Registered Office:
Affirm Health Ltd
Unit 13, Block A, The Courtyard, 
Carmanhall Rd, 
Sandyford Business Park, 
Dublin 18, 
D18 Y397

If you have any questions regarding these Terms or require assistance with an order, you can contact our Customer Care Team by emailing info@proceive.com or via the Contact Us page on the Website.

Definitions

For the purposes of these Terms:
"Affirm Health Ltd", "we", "our" or "us" means Affirm Health Ltd, the owner and operator of Proceive.com.
"the Website" means Proceive.com and its direct-to-consumer ecommerce services.
"Products" means any goods offered for sale through the Website.
"You" or "your" means any individual accessing or using the Website or purchasing Products through it.

Scope of These Terms

These Terms apply to all use of the Website and to all purchases made directly through Proceive.com by consumers.
These Terms do not apply to purchases made through third-party retailers, pharmacies, marketplaces (including Amazon), distributors or other authorised stockists. Purchases made through these channels are subject to the terms and conditions of the relevant retailer or marketplace.
Unless expressly stated otherwise, these Terms also do not apply to:

  • Wholesale or business-to-business (B2B) transactions;
  • Healthcare Professional programmes;
  • affiliate or partner programmes;
  • Promotional campaigns governed by separate terms; or any country-specific Proceive websites that may operate under their own terms and conditions.

By using the Website or placing an order, you confirm that you are purchasing Products as a consumer and not for resale or commercial distribution unless otherwise agreed in writing by Affirm Health Ltd.
Nothing in these Terms limits or excludes any statutory rights available to consumers under applicable law.

Using the Website

You may access and use the Website solely for lawful purposes and in accordance with these Terms.
When using the Website, you agree that you will not:

  • use the Website in any way that breaches applicable laws or regulations;
  • interfere with, disrupt or compromise the security, functionality or availability of the Website;
  • introduce viruses, malware or other harmful technology;
  • attempt to gain unauthorised access to our systems, customer information or third-party services connected to the Website;
  • use automated tools, bots, scripts or similar technologies to access, monitor, copy, scrape or extract content or data from the Website without our prior written permission;
  • use the Website or its content to train artificial intelligence models, large language models or similar automated systems without our prior written permission;
  • reproduce, copy or commercially exploit any part of the Website except where expressly permitted;
  • engage in any activity that could adversely affect the operation, security or reputation of the Website or Affirm Health Ltd.

We may suspend, restrict or withdraw access to all or part of the Website where necessary to protect our customers, systems, intellectual property or business operations, or where we reasonably believe these Terms have been breached.
From time to time, we may update, modify, suspend or discontinue features, functionality, Products or services available on the Website without prior notice as part of the ongoing development of our business.
While we make every reasonable effort to ensure the Website remains available, we do not guarantee uninterrupted or error-free access and shall not be liable for temporary interruptions beyond our reasonable control.

Products & Health Information

We make every reasonable effort to ensure that the information provided on the Website is accurate, complete and up to date. However, product descriptions, specifications, ingredients, imagery, pricing and availability may change from time to time without notice.
Product availability shown on the Website is not guaranteed. All orders are subject to availability and acceptance by Affirm Health Ltd in accordance with these Terms. If a product becomes unavailable after you place an order but before your order has been accepted, we may cancel the affected Product or order and refund any payment received.
Product images are provided for illustrative purposes only. Packaging, labelling and product appearance may vary from those shown on the Website.
Information provided on the Website, including articles, guides, educational content, product recommendations and Find Your Formula, is provided for general information purposes only.
Recommendations generated through Find Your Formula are based solely on the information you provide and are intended to help identify Products that may be appropriate for your current stage. They are not personalised medical advice and should not replace consultation with your doctor, pharmacist, midwife or another appropriately qualified healthcare professional.
Our Products are food supplements and are not intended to diagnose, treat, cure or prevent any disease. Individual nutritional needs and health circumstances vary, and results may differ from person to person.
If you are pregnant, breastfeeding, have an underlying medical condition, are taking medication or have any concerns regarding the suitability of a Product, you should seek advice from an appropriately qualified healthcare professional before use.

We do not guarantee that the use of any Product will result in a particular health outcome, fertility outcome or pregnancy outcome.

Prices & Payment

All prices displayed on the Website are shown in the applicable local currency and include VAT (or any equivalent sales tax) where required by law, unless otherwise stated.
Delivery charges, where applicable, are calculated separately and displayed during the checkout process before you complete your purchase.
We make every reasonable effort to ensure that all pricing information on the Website is accurate. However, despite these efforts, pricing errors may occasionally occur. If we discover an error in the price of a Product you have ordered, we will contact you as soon as reasonably practicable to explain the situation and provide the option to proceed with the order at the correct price or cancel your order. If we are unable to contact you, we reserve the right to cancel the order and issue a full refund for any payment received.
Payment must be authorised before your order can be processed. By placing an order, you confirm that you are authorised to use the selected payment method and that all payment information provided is accurate and complete.

We reserve the right to introduce, withdraw or amend accepted payment methods at any time.

Placing an Order

When you place an order through the Website, you are making an offer to purchase the selected Products in accordance with these Terms.
Once your order has been submitted, you will receive an Order Acknowledgement Email confirming that we have received your order. This email is sent for information purposes only and does not constitute acceptance of your order.
All orders are subject to acceptance by Affirm Health Ltd.
We will normally accept your order by sending you a Dispatch Confirmation Email confirming that your Products have been dispatched. At that point, a legally binding contract is formed between you and Affirm Health Ltd.
Until your order has been accepted, we reserve the right to refuse or cancel it for any reason permitted under these Terms.
It is your responsibility to ensure that all information provided during checkout, including your billing details, delivery address and contact information, is accurate and complete. We cannot accept responsibility for delays, failed deliveries or additional costs arising from incorrect information supplied by you.

Order Acceptance & Right to Refuse Service

Affirm Health Ltd reserves the right to refuse or cancel any order where this is reasonably necessary to protect our customers, our business or to comply with legal or regulatory obligations.
Examples include, but are not limited to:

  • Products becoming unavailable before dispatch;
  • pricing, promotional or technical errors on the Website;
  • payment authorisation being declined or unable to be verified;
  • suspected fraudulent or unauthorised transactions;
  • suspected resale or commercial purchasing where Products are intended for consumer use only;
  • incorrect or incomplete customer information preventing fulfilment;
  • legal or regulatory restrictions affecting the sale or delivery of a Product;
  • circumstances where we reasonably believe that accepting the order would be inappropriate or unlawful.

Where an order is cancelled after payment has been taken, any payment received will be refunded to the original payment method as soon as reasonably practicable.
We also reserve the right to limit the quantity of products that may be purchased in a single order or by an individual customer where reasonably necessary to protect product availability, prevent misuse of promotions or support fair purchasing across our customer base. Such limits may be applied on a temporary or ongoing basis at our discretion.

Nothing in this section affects your statutory rights as a consumer.

Delivery

We deliver Products to the destinations listed on the Website. Delivery options, estimated delivery times and applicable delivery charges are set out in our Shipping Policy and displayed during checkout where applicable.
Estimated delivery times are provided for guidance only and are not guaranteed. While we make every reasonable effort to deliver your order within the estimated timeframe, delays may occasionally occur due to circumstances beyond our reasonable control.
If we fail to deliver your products within 30 days of the Dispatch Confirmation Email, you are entitled to cancel your order and receive a full refund.
It is your responsibility to ensure that the delivery address provided at the time of ordering is accurate and complete. We cannot accept responsibility for delayed or failed deliveries resulting from incorrect or incomplete delivery information.
Risk in the products passes to you upon delivery to the address provided in your order. Ownership of the Products passes to you once full payment has been received.
If a parcel is returned to us because delivery could not be completed due to incorrect address details, repeated failed delivery attempts or failure to collect the parcel where applicable, we reserve the right to charge any additional delivery costs incurred before resending the order.

Further information about delivery services, delivery locations and estimated delivery times can be found in our Shipping Policy.

Returns, Refunds & Cancellations

We want you to be satisfied with your purchase from Proceive.com.
You may return your order by informing us in writing within 14 days of delivery by contacting us through our Contact Form or email us directly at info@proceive.com. You can also exercise your right of withdrawal electronically through our Online Withdrawal Form.
In accordance with consumer law, the 14-day right of withdrawal does not apply to products that have been unsealed, opened, or tampered with after delivery due to health protection and hygiene reasons
Once an order has been placed, it cannot be cancelled or amended if it has entered our fulfilment process. As orders are processed promptly, we are unable to guarantee that cancellation requests can be accommodated. Where an order cannot be cancelled, any request to return the products will be handled in accordance with our Returns Policy.
Our Returns Policy explains your rights to cancel an order, return eligible Products and request a refund, together with details of any applicable conditions, exclusions and timeframes.
Where a product is returned because it is damaged, defective, incorrect or subject to a verified quality concern, we will investigate the matter and, where appropriate, provide a replacement, refund or other suitable resolution in accordance with your statutory rights.
To help us investigate product quality concerns, we may ask you to provide additional information, including photographs, batch numbers or the return of the Product where reasonably necessary.
Refunds, where approved, will normally be made to the original payment method used for the purchase.

Nothing in these Terms or our Returns Policy limits or excludes your statutory rights as a consumer.

Subscribe & Save

Where available, the Website offers a Subscribe & Save service that allows customers to receive eligible Products on a recurring basis.
By enrolling in Subscribe & Save, you authorise Affirm Health Ltd to charge your selected payment method for each recurring order until your subscription is paused or cancelled.
Details of subscription pricing, billing frequency, eligible Products, cancellation, skipping deliveries and managing your subscription are set out in our Subscribe & Save Terms and Help Centre.
You are responsible for ensuring that your payment details remain accurate and up to date throughout the duration of your subscription.
If we are unable to process a recurring payment, we may suspend, delay or cancel future subscription orders until valid payment details are provided.
We reserve the right to amend or discontinue the Subscribe & Save programme, or any aspect of it, including eligible Products, pricing or discounts, provided that any such changes will not affect your statutory rights.
Further information can be found in our Subscribe & Save Terms.

Promotions & Discount Codes

From time to time, Affirm Health Ltd may offer promotions, discount codes, competitions or other special offers through the Website or selected marketing channels.
Unless expressly stated otherwise:

  • promotions cannot be used in conjunction with any other offer or discount;
  • discount codes are valid only during the stated promotional period;
  • discount codes are non-transferable, have no cash value and cannot be exchanged for cash or credit;
  • promotions apply only to eligible Products and may exclude selected items, subscription orders, gift cards or other specified categories;
  • only one promotional code may be used per order.

We reserve the right to amend, suspend or withdraw any promotion or discount at any time where reasonably necessary, as a result of an obvious technical, pricing or administrative error or is being misused or where fraudulent activity is suspected.
If an order is placed using a promotion that has been obtained fraudulently, used contrary to its intended purpose or otherwise breaches these Terms, we reserve the right to refuse or cancel the order.
Separate terms and conditions may apply to specific promotions, competitions or offers. Where applicable, those terms should be read alongside these Website Terms & Conditions.

Customer Accounts

You may choose to create a customer account to access certain features of the Website, including viewing your order history and managing your account details.
You are responsible for maintaining the confidentiality of your account credentials and for all activity that takes place under your account.
You agree to provide accurate, complete and up-to-date information when creating or maintaining your account and to notify us promptly if you become aware of any unauthorised access or security breach.
We reserve the right to suspend, restrict or close a customer account where reasonably necessary, including where we reasonably believe that:

  • false, misleading or incomplete information has been provided;
  • the account has been used fraudulently or unlawfully;
  • these Terms have been breached;
  • the security or integrity of the Website may be compromised;
  • continued access to the account could adversely affect Affirm Health Ltd or other customers.

The suspension or closure of a customer account will not affect any statutory rights you may have in relation to Products already purchased.

Contacting & Communicating with Us

If you have any questions about the Website, your order or these Terms, our Customer Care Team will be happy to assist you.
We may communicate with you by email or through other contact details you have provided in relation to your order, account or customer service enquiries. These communications may include order confirmations, dispatch notifications, service updates, product recalls, important account information or other communications necessary to fulfil our contractual or legal obligations.
Where you have chosen to receive marketing communications from us, these will be managed in accordance with our Privacy Policy and your communication preferences. You may unsubscribe from marketing communications at any time without affecting essential service-related communications.
It is your responsibility to ensure that the contact information associated with your account or order remains accurate and up to date so that we can communicate with you where necessary.

Intellectual Property

All content available on the Website, including but not limited to text, product descriptions, educational content, articles, blogs, graphics, logos, icons, photographs, videos, downloadable materials, website design, software and other content, is owned by or licensed to Affirm Health Ltd and is protected by applicable intellectual property laws.
Nothing in these Terms grants you any ownership or intellectual property rights in the Website or its content, other than the limited right to use the Website for your personal, non-commercial use.
You may not copy, reproduce, distribute, modify, publish, transmit, create derivative works from, commercially exploit or otherwise use any content from the Website without our prior written permission, except where permitted by applicable law.
You must not use any content from the Website, including our educational content, product information, photography or other intellectual property, to train artificial intelligence models, large language models or similar automated systems without our prior written permission.
The Proceive name, logo, branding and all associated trade marks, whether registered or unregistered, remain the property of Affirm Health Ltd or its licensors.
Any unauthorised use of our intellectual property may result in legal action where appropriate.

Customer Reviews & User Content

We welcome genuine customer reviews, feedback and other content shared about your experience with Proceive Products.
Where you voluntarily submit a review, testimonial, photograph, video or other content directly to us or through services integrated with the Website, you confirm that:
the content is accurate to the best of your knowledge;
you own the content or have the necessary rights to share it;
the content does not infringe the rights of any third party;
the content is not unlawful, misleading, defamatory, abusive or offensive.
By submitting content, you grant Affirm Health Ltd a non-exclusive, worldwide, royalty-free licence to use, reproduce, publish, display and share that content for the purpose of promoting our Products, services and business across our Website, marketing materials, email communications and social media channels.
Where reasonably requested by you, we will consider requests to remove customer-generated content from future marketing materials where practicable.
We reserve the right to moderate, refuse to publish or remove any customer content where we reasonably believe it breaches these Terms, is misleading, unlawful, offensive or otherwise inappropriate.

Where content has been created or supplied under a separate commercial agreement, including influencer partnerships, affiliate arrangements, healthcare professional collaborations or other promotional agreements, the terms of that separate agreement will apply.

Acceptable Use

You agree to use the Website responsibly and in accordance with these Terms.
You must not use the Website:

  • for any unlawful, fraudulent or malicious purpose;
  • to interfere with or disrupt the operation, security or availability of the Website;
  • to introduce viruses, malware or other harmful technology;
  • to attempt to gain unauthorised access to our systems, customer information or third-party services connected to the Website;
  • to reproduce, copy, scrape or extract content or data from the Website using
  • automated tools without our prior written permission;
  • to use the Website or its content to train artificial intelligence models, large language models or similar automated systems without our prior written permission;
  • to transmit unsolicited communications or spam through the Website; or
    in any manner that infringes the rights of Affirm Health Ltd or any third party.

Where we reasonably believe these Terms have been breached, we reserve the right to suspend or restrict access to the Website, cancel affected orders or customer accounts, and take any other action reasonably necessary to protect our customers, our business and the Website.

Third-Party Websites & Services

The Website may contain links to third-party websites, products or services for your convenience or information.
These third-party websites and services operate independently of Affirm Health Ltd. We do not control their content, availability, privacy practices or terms of use and are not responsible for any loss or damage arising from your use of those websites or services.
Your use of any third-party website or service is subject to the terms, conditions and privacy policies of the relevant third party.

The inclusion of a link on the Website does not constitute an endorsement, recommendation or approval of any third-party website, product or service unless expressly stated otherwise.

Privacy, Cookies & Accessibility

We are committed to protecting your privacy and providing a secure, transparent and accessible online experience.
Our collection, use and protection of personal information is governed by our Privacy Policy.
Information about how we use cookies and similar technologies is available in our Cookie Policy.
Details of our commitment to providing an accessible Website, together with information about accessibility features and how to report accessibility issues, can be found in our Accessibility Statement.
These policies should be read alongside these Website Terms & Conditions where applicable.

Limitation of Liability

Nothing in these Website Terms & Conditions excludes or limits any liability that cannot lawfully be excluded or limited under applicable law, including liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any statutory consumer rights.
Subject to the above, and to the fullest extent permitted by law, Affirm Health Ltd shall not be liable for any indirect, incidental, consequential or special loss or damage arising from your use of the Website or from any Products purchased through it.
We are not responsible for delays or failures resulting from circumstances beyond our reasonable control, including those affecting delivery providers, payment providers, internet services or other third-party systems.
To the fullest extent permitted by law, we shall not be liable for any loss of profits, loss of business, loss of data, loss of goodwill or any other indirect or consequential loss arising from your use of the Website or your purchase of Products.

Nothing in these Terms affects your statutory rights as a consumer.

Force Majeure

Affirm Health Ltd shall not be liable for any failure, delay or inability in performing its obligations where such failure or delay results from circumstances beyond our reasonable control.
These circumstances may include, but are not limited to:

  • natural disasters;
  • severe weather;
  • fire or flood;
  • industrial disputes;
  • acts of government;
  • war, terrorism or civil unrest;
  • pandemics or public health emergencies;
  • interruptions affecting manufacturers, suppliers or logistics providers;
  • shortages of ingredients, raw materials or packaging;
  • interruptions to transport or utilities;
  • cyber-attacks;
  • failures affecting third-party technology or service providers;
  • any other event beyond our reasonable control.

Where such circumstances occur, we will make reasonable efforts to minimise disruption and resume normal operations as soon as reasonably practicable.

Changes to These Terms

We may update these Website Terms & Conditions from time to time to reflect changes to our business, products, services, legal obligations or operational requirements.
The latest version will always be published on the Website and will take effect from the date it is published unless otherwise stated.
Any changes will not affect orders that have already been accepted before the updated Terms come into effect.

We encourage you to review these Website Terms & Conditions periodically to ensure you remain familiar with the latest version.

Governing Law

These Website Terms & Conditions are governed by and shall be construed in accordance with the laws of Ireland.
If you are a consumer residing outside Ireland, nothing in these Terms affects any mandatory rights or protections available to you under the consumer laws of your country of residence.

Any dispute arising in connection with these Website Terms & Conditions or your use of the Website shall be subject to the jurisdiction of the Irish courts, except where applicable consumer protection laws provide otherwise.

Contact Us

If you have any questions about these Website Terms & Conditions or require assistance regarding your order, our Customer Care Team will be happy to help.
You can contact us by:
Email: info@proceive.com
or by submitting an enquiry through the Contact Us page on the Website.
We are committed to providing helpful, fair and timely support and will always endeavour to resolve genuine customer queries as quickly as reasonably practicable.

If you wish to raise a consumer dispute, you may use the European Commission's Online Dispute Resolution platform available at europa.eu.

Website Terms & Conditions
Version 1.0
Effective Date: 23.8.26