The Company Behind Proceive®
Affirm Health is a Dublin-based nutraceutical company founded in 2016 by Graham Stafford an experienced consumer healthcare entrepreneur and founder of Ocean Healthcare.
Our mission is to Research & Develop the most functional, comprehensive and evidence based nutritional supplement products.
Proceive® is our flagship brand and the clearest expression of that mission in action
How We Work
Every product Affirm Health develops starts in the same place - the science.
Before anything goes to market, we ask whether the evidence genuinely supports it. That means working with nutrition experts, healthcare professionals, researchers, and world-class manufacturing partners to ensure every formulation reflects the latest scientific understanding.
It also means making decisions that prioritise efficacy over convenience. Choosing the right ingredient forms. Using meaningful nutrient levels. Leaving out what doesn't earn its place. The result is a small portfolio of products we stand behind completely.
Our Standard
All Affirm Health products are manufactured in the UK to Good Manufacturing Practice (GMP) standards, in an MRHA and BRCGS-approved facility. Every batch is independently tested for quality, safety, and consistency before release including microbiological and heavy metal testing.
We use only pure, active nutrition in our formulations. No fillers, no binders, no preservatives.
Working With Us
Today, Proceive® is distributed across the UK, Ireland, USA, UAE and multiple international markets. We work with a network of international distribution partners to bring Proceive® to market. From localised packaging and point of sale to digital assets and e-commerce support, we provide everything our partners need to launch and grow the brand in their market, backed by dedicated support from the Affirm Health team.
If you are interested in becoming a distribution partner, we'd love to hear from you.
Doing Business Differently
We believe how you build a company matters as much as what you build.
That's why we have submitted our application for B Corp certification, a globally recognised standard that holds companies to the highest levels of social and environmental performance, transparency and accountability. For Affirm Health, pursuing it is a natural extension of the way we've always tried to operate: with purpose, with rigour, and without cutting corners.
We are currently awaiting assessment and look forward to joining the B Corp community.
Looking Ahead
Affirm Health's ambition is to keep raising the bar identifying categories where the standard of nutritional support falls short of what people deserve, and developing products that change that.
Proceive® is chapter one. There is more to come.
Get In Touch
For Distribution, Press, Partnership or General Enquiries, contact us at:
info@affirm-healthcare.com
